Least Effective Ad Ever?

OK, this was funny, even if between me and the wife. So watch this commercial, but PAUSE it 27 seconds in, don't go any further:



When the wife and I watched it this morning, she went on and on the entire commercial about how much she wanted to go to Maine. This commercial sold her on it. Lighthouses, sunsets, kayak tours, the whole bit. We've been talking about going to Maine for about two years now, and for some reason at 9:27 a.m. on this Saturday morning, this ad put her over the edge.

Umm, until you watch the last five seconds. Go ahead, watch it now.

Holy shite, it's to visit Michigan. But the best part was that it changed our opinion none. We're still going to Maine. Michigan can kiss our ass. So, thanks Michigan. You just helped push our dollars to another state. And the wife thinks there is no way that spot was shot in Michigan. "That had to be Maine. The ad people must have put the wrong name on there." Poor Michigan, even good ads don't have the desired results.